Travel Management Master's Program
1. About the Program: The Travel Management Master's Program is an application-oriented and interdisciplinary graduate education program aimed at shaping the future of the sector within the framework of technological transformations, smart destination applications, and crisis management in the rapidly digitalizing tourism industry. The program aims for students from different backgrounds to evaluate the travel industry through modern scientific approaches, along with its technological and strategic dimensions.
2. Program Objectives: To train experts who can evaluate the dynamics of the travel industry with an interdisciplinary approach centered on technology and cultural heritage. To provide application-oriented knowledge and skills for the integration of smart tourism and generative AI applications into the travel sector.
3. Program Outcomes: Graduates will be able to integrate theoretical knowledge with smart destination applications. They will use distribution channels, cloud computing, and AI tools in travel planning and digital storytelling effectively.
4. Graduate Profile: Graduates are professionals who can interpret the technological transformation in the travel sector, possess practical competencies, work in interdisciplinary teams, and add value to the sector within the framework of the "Quadruple Helix Model".
5. Employment Areas: National and international travel enterprises, smart destination management organizations, digital tourism technology companies, and public institutions.
6. Educational Approach: The education process is student-centered, supported by interactive digital tools, and application-oriented. Theoretical knowledge is reinforced with technological simulations and project-based practices.
7. Assessment and Evaluation: Student success is evaluated transparently and traceably through interactive presentations, midterms, final exams, projects, and seminars.
